Rebuffed and Disappointed at the Threshold of Sexapalooza 2014

“Sex is like snow – you never know how many inches you’re going to get or how long it’s going to last.”
“Sex without love is mating; love without sex is philosophy.”

Fortunately it is not often that this author experiences significant disappointment. Cancelled dinner plans, rescheduled hangouts, the heater of one’s car not working on a long drive in the middle of winter are all part of being human, and these mild inconveniences can usually be dealt with and forgotten with little difficulty. But a run of relatively painless living made the collapse of a recently scheduled meeting with Liz Lewis all the more of a letdown. Lewis is the proprietrix of Black Kat productions, and she was in town to oversee Columbus’ third annual Sexapalooza, an adult expo offering a “diverse collection of exhibitors, entertainment, educators and non-profit community groups that represent each city’s sexual community.”

I wanted to speak with Liz Lewis for a book I’m working on about the ins-and-outs of a variety of occupations and hobbies: what is done differently do make Sexapalooza a more female-oriented show? The parent company is Canadian, so what kind of international rigmarole do you have to go through to plan things from afar? What kind of sponsors jump at the chance to partner with such an event, aside from the obvious? Was it possible to work in this field without being, ahem, pleasantly distracted all the time?

I initially made a phone call to the marketing and graphic design department of Black Kat productions, the assumption being that the marketing behind a kink convention would be substantially different than that of something a little less edgy. The woman responsible for this department said she was too new to give a comprehensive overview of working for Black Kat, and she said that Liz Lewis, the president and founder, would be the person to talk to since Sexapalooza is her brainchild. She offered to try to set up a meeting with Lewis on Sunday at noon, as early Sunday is the calmest time of the event and there would likely be plenty of time to talk. I got confirmation the next day that the meeting was set up, and I immediately got to work researching the event.

Lewis was originally in the magazine business, publishing Touch, a magazine for the swinger community, and then Whiplash, a magazine for the BDSM community. As the internet made print BDSM community-building increasingly obsolescent, Lewis ended her run as a print publisher and started Black Kat Enterprises, a company that distributes adult toys and novelties. This side of the business led her to exhibiting at the Western Canada Taboo shows and various other sexpos, which in turn led her to start her own adult consumer show. Thus Sexapalooza was founded in 2007. Sexapalooza is now an international affair, with events held yearly in Canada and the US. According to Men’s Health magazine, Columbus has the honor of being the third most sexually active city in the country. And because of its statistical averageness, it is also a city known as a reliable test market for various new products and foods. The city’s refreshing openness yet familiar consumer values make Columbus the ideal place for an upscale adult expo.

Unfortunately, the questions I wanted to ask were to remain largely unanswered. The parking lot monitors were typically unpleasant (seriously, try to talk to them) and their gnarliness augured nothing good for the interview. The $7 parking fee didn’t help, and neither did getting yelled at by the same people for trying the wrong door. Lewis was located by the staff and we were introduced, but I was told immediately that she wasn’t going to be available. Her time was very valuable, as was made clear by repeated mid-conversation bids for me to Hold on just a minute! while she addressed the concerns of whoever was on the other end of her earpiece. (Though it should be noted that the stress inherent in running a major adult expo can be assumed, and it is absolutely understandable that my ideal, hours-long, conversation couldn’t realistically take place.)

The look of disappointment that greeted this author when he was introduced to the interviewee was enormous, as the lack of major press credentials was clearly a letdown:

“Who are you with?”
“Uh…myself?”
*Sigh*

All further interactions involved trying to impress someone who doesn’t respect you professionally in the least. I was told to come back in half an hour. Agreement on my end was assumed, as Lewis was already walking away before the initial sound of the word ‘yes’ was even completed.
Sexapalooza 2014 was held January 17th-19th at the Vets Memorial building in downtown Columbus, a building worth noting for its historical status/impending implosion and for the larger than life statue of Arnold Schwarzenegger that flexes out front. (Arnold and Columbus go way back – a promoter named Jim Lorimer set up the first Arnold Sports Festival in 1989 and it has been a mainstay in the city ever since.) The building’s foyer is stripped of all accoutrements; the interior is a strange light blue and the color is punctuated almost exclusively by homemade signs that direct people to the main hall or parking payment machines. Maybe the paucity of décor is deliberate in order to accommodate the maximum variety of events, but the near total lack of signage can also be confusing, as was the case when a mom walked in with her two children. People collectively held their breath as she strode in confidently and looked for the ticket booth. Was she actually trying to bring kids into the sex show? There is a wall of dildos right inside – you can see it from here! Regardless of the intensity of one’s sexual proclivities, everyone else in the foyer looked ready to break out in protest had the lady tried to argue that her kids should be admitted. But it was an honest mistake – it turned out she was looking for the AAA Great Vacations Travel Expo, which was to be held at the same place the following weekend. They promptly left, and it was unclear if the mom even registered what she and her kids accidently almost walked into.

That scene of confusion was witnessed while waiting next to the drinking fountains for the rescheduled interview with Mrs. Lewis. The incident had just finished when Mrs. Lewis came striding back across the room to talk to a paunchy middle-aged guy who was asking for a refund, since he had only stayed for a couple of minutes and didn’t think he should have to pay full price for only a few minutes’ worth of admission. He had time to buy a few things, judging from the heft of the bag he was carrying, but wanted his money back since he didn’t have time to check out any of the product demonstrations or hang around until the “Intro to Burlesque” seminar started at 1:30. (There was a “second-generation professional magician” scheduled to perform as well.)

Lewis listened to the guy’s request politely but with the look of someone who is utterly repulsed by not only the tackiness of such a request but that a person would even think to ask such a lowly thing in the first place. True, the refund request was odd and tacky, and the patron was promptly denied a refund. She then spotted me and rushed over to see what this interview was all about.

Lewis is slightly taller than average, 40s, with long blond hair. She has a small overbite and was clad in an all-black pants suit. The author’s spiel about getting a “comprehensive understanding of what she does and how she does it” didn’t do much to change the low esteem in which he was already held, and his attempted investigations may have furthered her annoyance that she had not only agreed to speak with someone but that that someone was poised to ask multiple pages’ worth of questions. A tacit glance at the stack of papers held aloft made her eyes narrow; she suggested email instead. A hesitant email agreement was struck, and a further attempt to (politely) stress that the project was all about thoroughness resulted only in the comment that she would be answering the questions with one sentence replies only.

There was one last plea to be made: would it be possible to talk about just a few key things, since both author and interviewee are both present? Yes, she sighed, fine, and powerwalked over to a set of stairs in the foyer, where the following conversation occurred. The exchange lasted exactly five minutes and ten seconds:

Did you make a conscious choice to work in the adult industry?

No, I just kind of fell into it because I met somebody and started selling advertising for a magazine. Then I started my own fetish magazine and distributing a line of products and started exhibiting at consumer shows and then I started my own consumer show.

Are the rules that govern this event markedly different than any other event?

The only difference is the by-laws, whatever the local by-laws are regarding nudity. Because I’m in a number of different cities, I have to make sure that were not breaking any of the local by-laws.

Are there any venues for advertising that balk at advertising Sexapalooza?

Oh sure, not in Canada but definitely in the States. The first year we were here, they wouldn’t do billboards. There were a few radio stations that turned me down, some of the entertainment weeklies put me in the back with the prostitutes and escorts and the strip clubs and whatnot. This is the third year now and we’re in the front [of the weeklies]. All of the radio stations want my ads and we’re on billboards and digital boards.

And this event is intended to be a little classier and female-oriented than your average adult trade show?

Definitely. It’s not a porn show. There are other consumer shows that are similar to this that bring all the porn stars in; we don’t. We are more the burlesque, pole dancing, belly dancing, product demonstrations, seminars. There’s more education here, I think.

Taking that into consideration, do you have to turn down certain advertisers that want to take part in Sexapalooza?

Not at all, but we don’t really go after the porn stars or porn producers, so that hasn’t really been a problem. They haven’t come to me, so no.

I understand that you are a devoted Rotarian. How does Sexapalooza and Rotarianism overlap?

I just try to run my business following the beliefs of being a Rotarian, which is being honest, trusting people, trying to be fair, and I try to make sure that when I do business with somebody it’s beneficial to both of us.

Is there any consternation on their part about what you do?

Nope. When I joined the club in Peterborough, everybody knew what I did for a living. There are two clubs in Peterborough – I did join the younger club because I thought they would be more accepting, and there was no problem.

Why did you publish a fetish magazine in particular?

I enjoyed the people, I like the fashion, I like the parties. They were cerebral, they were artsy.

Is there still a misunderstanding about what this event is about, or are people starting to understand it a little bit better?

I think it takes a few years. This is our third year here in Columbus and definitely people know what to expect now. Other cities where I’ve been for six, seven, eight years, yeah, no problem. In Ottawa, for instance, that was my first show, everybody considers it a fun night out, they’re gonna go out and buy some toys and have a good time.

Is the publicity that these events receive fairly accurate in representing what it is supposed to be about?

I think the media is pretty fair with me.

Is there an “average” attendee?

No, not at all. It runs everywhere from whatever the age limit is to get in – back in Ontario it’s 19, in Quebec it’s 18, here it’s 21 – right up to people in their 70s. I started a Sexy Senior discount program a few years ago and we get a lot of seniors coming to the show now.

Is it distracting to work with subject matter like this?

All in all, it’s a business like any other. I get up, I go the office, I get on my computer. I think it’s more fun than selling, I don’t know, office supplies or something boring. It’s more fun because of the subject matter and the people I get to interact with.

Do you see yourself doing this for the foreseeable future?

Probably ‘til I retire, yeah.

The internal debate about whether or not to pay twenty dollars to walk around inside for a little while didn’t last very long. Sexapalooza ultimately was not attended by this author despite the promise of a bondage bed demo and a G-Spot and Female Ejaculation how-to video. (And I certainly didn’t want to commit the same faux pas the refund-attempting guy did in asking for my money back.) The Vets Memorial employees who had helped track down Liz Lewis gave me a card that waived my parking fee, as they had looked on sympathetically as I was rebuffed and dismissed by the organizer. It’s ok though; I’ve never organized a major expo of any kind and so the amount of running around required shouldn’t be underestimated, and I don’t blame her for not wanting to sit down for a leisurely chat. If nothing else, the brief insight I had into Sexapalooza demonstrated that despite the sexiness of an event, the logistical necessities that govern it are the same as those which goes into organizing the Dilbertian insurance company expo that takes place every year at a hotel conference center where I used to work.

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